When adding attributes, remember that they will appear on the front end in the order that you add them on the backend. This can be thus customized for each page, but if you’re not intentional, it may look sloppy.
The banner that appears at the bottom of the shop pages is hard coded directly into the theme. I could add the ability to change this content via a WW facing user interface in the theme options. Just let me know.
Creating sitewide sales
There’s a whole page on how to do this. Go to https://watchworkspdx.com/website-instruction-manual/sitewide-sales/