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Rolex Day-Date ‘President’ Ref. 1804/6


Vintage Rolex 36mm Day-Date ‘President’ Silver Dial, President Bracelet, Ref. 1804/6

Rolex needs no introduction.  A reputation earned through decades of consistent quality, the exploding demand for steel tool watches has made Rolex a household name. While Rolex’s iconic Submariner and GMT II brands are well known and have long waiting lists, many people, including watch fans, might be surprised to learn that Rolex considers the Day-Date its flagship reference. First released in 1956, Day-Date models are only made of precious metals, including white gold, rose gold, yellow gold, and the lessor seen platinum.  The first references were only produced for a year or two, which makes them both rare and very collectible.  However, the second series in the Day-Date is arguably the most sought after by Rolex collectors, as these included a pie pan dial and acrylic crystal, which disappeared after 1978 for the third generation.

The Day-Date reference 1804 that is presented here is a rare example of a platinum case that includes a bezel set with the original 44 round-cut diamonds. The silver dial is adorned with eight round large diamond hour markers and two baguette-cut diamonds at 6 and 9 o’clock. As a vintage watch, the dial and hands include beautifully patinated tritium lume.  Because Rolex recently (Feb 2023) serviced this watch, you are assured that the bezel and dial are genuine Rolex production. Included with the watch is the Rolex service box with service warranty card. The watch is also attached to the Presidential bracelet with a hidden clasp.

The second generation 1800 series remained in production until 1978, making this circa 1978 one of the last produced of the most desirable generation. It was during this period that the Day-Date developed its reputation as the watch of choice for world leaders. The Day-Date is justifiably considered the flagship of the many popular Rolex models.  Presented here in a rare and highly desirable combination of platinum with diamonds and a factory service completed in 2023, this watch should please the most discriminating owner.

Only 1 left in stock

Categories: , , , SKU: 210000005945

Additional information

Band Material


Band Type

President Bracelet



Box and Papers

No Box | No Papers





Case Material


Case Size





Date, Day


Screw Down

Dial Color


Crystal Material





35mm – 39mm


Factory Warranty

Item ID0005945
Model #1804/6
Model NameDay-Date
Year Producedca. 1978
Serial Number51XXXXX


Rolex is recognized throughout the world not only as a brand associated with luxury, but as a watch that is both luxurious and precise.  For Rolex, this hard-won and well-deserved recognition was never in doubt.  The founder, Hans Wilsdorf named the company Rolex to be pronounceable in any language, as he anticipated the acclaim his company would receive due to relentless pursuit of precision and accuracy in a wristwatch.  Soon after its founding, Rolex produced the first wristwatch to receive the Swiss Certificate of Chronometric Precision, which was followed rapidly by receipt of a certificate of precision from the Kew Observatory in Great Britain.  From those roots Rolex built a legacy of innovation.  The Oyster watch was the first waterproof and dustproof wristwatch in 1926, followed by the first self-winding Perpetual rotor.  Building once again on innovation, the Datejust became the first self-winding wrist chronometer to include a date in a window on the dial.  Adventurous women and men who strive to make history have chosen Rolex for their expedition, which both perpetuates the brand’s claim to precision and dependability as well as attests to its veracity.  Hans Wilsdorf may have anticipated the acclaim Rolex would someday achieve, but even he might have been impressed with its success.