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Rolex Lady Datejust Ref. 78240


Pre-owned Rolex 31mm Datejust, Rose/Roman Dial, Oyster Bracelet, Ref. 78240

The mid-size Datejust 78240 measures 31mm and offers a versatile size for smaller wrists. Versatility is the theme of this model, as the smooth polished bezel with Oyster bracelet and pink dial can blend into the background or stand out, depending on the choice of the wearer.  This Datejust shows the date and time in the iconic stainless steel Oyster Perpetual case. With the addition of classical Roman numeral hour markers that are set against a rose dial, this watch has a contemporary vibe that builds solidly on its classic roots. The Oyster Perpetual Datejust continues to be held in high regard and is an easy choice for everyday wear.

Only 1 left in stock

Categories: , , SKU: 210000005129

Additional information

Band Material

Stainless Steel


Smooth, Stainless Steel

Box and Papers

No Box | No Papers

Band Type

Oyster Bracelet





Case Material

Stainless Steel

Case Size







Screw Down

Crystal Material


Dial Color





31mm – 34mm


2-Year Watchworks Guarantee

Item ID0005129
Model #78240
Model NameDatejust
Year Producedca 2001
Serial NumberK206XXX


Rolex is recognized throughout the world not only as a brand associated with luxury, but as a watch that is both luxurious and precise.  For Rolex, this hard-won and well-deserved recognition was never in doubt.  The founder, Hans Wilsdorf named the company Rolex to be pronounceable in any language, as he anticipated the acclaim his company would receive due to relentless pursuit of precision and accuracy in a wristwatch.  Soon after its founding, Rolex produced the first wristwatch to receive the Swiss Certificate of Chronometric Precision, which was followed rapidly by receipt of a certificate of precision from the Kew Observatory in Great Britain.  From those roots Rolex built a legacy of innovation.  The Oyster watch was the first waterproof and dustproof wristwatch in 1926, followed by the first self-winding Perpetual rotor.  Building once again on innovation, the Datejust became the first self-winding wrist chronometer to include a date in a window on the dial.  Adventurous women and men who strive to make history have chosen Rolex for their expedition, which both perpetuates the brand’s claim to precision and dependability as well as attests to its veracity.  Hans Wilsdorf may have anticipated the acclaim Rolex would someday achieve, but even he might have been impressed with its success.