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Doxa Turtle


Pre-owned Vintage Doxa 28mm Turtle, Cream Dial, Brown Leather Strap

Zell Brothers is a jewelry store in Portland, Oregon.  In the late 1930s, Zell Brothers approached Rolex about selling their Oyster watches in the Pacific Northwest on an exclusive basis. Rolex agreed to Zell’s overtures and the Turtle brand was born.  Zell chose the name “Turtle” for what were in essence Rolex Oyster watches. Zell Brothers continued the Turtle line with a collaboration with Doxa.

This vintage manual winding watch comes in a 28mm stainless steel case and has a Turtle branded dial with a Doxa branded caseback.  The drilled lug case is in excellent condition and is attached to a new burgundy leather strap.  The aged dial is in excellent condition and now has a creamy, light salmon color with an outer railroad style track, covered by a domed acrylic crystal. The original lume is in excellent condition with a nice, even, yellowish brown patina.  This is a wonderful find for anyone with Pacific Northwest roots, as well as anyone interested in an unusual brand with a connection to some of the most iconic brands in history.

Only 1 left in stock

Categories: , , , SKU: 210000006622

Additional information

Band Material


Box and Papers

No Box | No Papers



Case Material

Stainless Steel

Case Size




Item ID0006622
Serial Number4XXXXXX


Georges had built a solid reputation for ingenuity, attention to detail, quick service and customer orientation – even walking twenty-odd kilometers to deliver a watch. But he was never satisfied. As he brought each tiny component and movement to life, Georges imagined how he could tweak it to make an even better watch. Georges soon realized it was time to step out of his comfort zone and opened his own business, “Georges Ducommun, Fabriques Doxa” at the age of 21.

Georges’ ingenuity and knack for optimization timed perfectly to solve a problem thrown up by the automobile revolution in the early years of the 20th Century. Endurance races were all the rage and they needed a robust and reliable dashboard-mounted clock with an adequate power reserve. Georges filed a patent in 1907 for the “8-Day DOXA Caliber” which became standard equipment on Bugatti’s racing cars – and an industry standard. Instrument panels in other automotive brands promptly featured a DOXA, with ships and airplanes following soon afterwards.

Georges was driven to innovate to achieve immutable durability and split-second precision. When Geroges passed away in 1936, his son-in-law Jacques Nardin (grandson of Ulysse Nardin, founder of the renowned eponymous brand), took the helm and continued the journey. While the focus remained on travel and sport timepieces, DOXA continued to develop watches for all types of customers. Innovations included alarms, ring-watches and technical advances such as a date-pointer and a jumping second hand.