Bulova is an American success story: a young immigrant comes to America and applies his skills in watchmaking, which earns him a place at Tiffanys, until his expertise leads him to form his own independant company. Joseph Bulova noticed trends and opportunities, applied modern manufacturing practices and embraced advertising. A thoroughly modern man.
After World War I, Joseph Bulova noticed the rising use of wristwatches that had been introduced to soldiers during the war. He focused on wristwatches before over watch brands noticed the trend, which boosted his growth. He also introduced the use of standard parts in his watch production, something unusual at the time that would also help to propel the industrial age. His adoption of Art Deco was an expression of his desire to introduce beautiful design to the wider public and his early adoption of advertising on the radio (and later television) showed his genius for the business. Perhaps his best known innovation was the Accutron, a quartz movement built around a tuning fork, whose high degree of accuracy captured the public’s attention. An accutron clock movement was even on the lunar module when Apollo 11 landed on the moon. The company was acquired in 1979 by a corporation, which enabled it to continue operations. Still known as Bulova, the company continues to explore its rich heritage with models that both reflect its past and bring the accuracy of the accutron to a new generation.